Posti, Finland's main postal service, reported handling nearly 1.4 million parcels during the Black Friday week, marking the onset of the e-commerce Christmas season. Black Friday, which fell on November 24, saw many stores launch sales campaigns the week prior, significantly boosting parcel deliveries.
Kaj Kulp, Posti’s Vice President, noted that the Christmas season is traditionally the busiest time for them, with Black Friday notably increasing parcel volumes.