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Positive messaging plays a key role in increasing COVID-19 mask compliance
Many organizations are looking at effective ways to communicate the importance of wearing a mask, especially as highly contagious new strains of coronavirus threaten to cause a surge in infections.
Researchers at the University of North Carolina Chapel Hill suggest positive messages based on unity and togetherness are critical to supporting the effort and could help normalize wearing a mask in social settings.
Their findings, published in December in the International Journal of Environmental Research and Public Health, give public health experts, leaders and communicators insight to craft messaging that could potentially increase mask usage during the pandemic.