Porsche has obviously seen the value in this
Sonderwunsch program, and has decided to open it up to the public, and let a handful of random customers order something truly unique if they can afford it.
When we say "afford it", we aren't just talking about a couple of hundred thousand for a new 911, but instead, these customers are going to have to shell out for the development of this new model.
This program will reportedly build around 1000 cars per year with an exclusive exterior finish and trim combinations, but will only build around 3-5 "one-offs".
These customers will reportedly pay around $160,000 in development costs for each one-off, and once it gets the green light, they are able to move forward with actually building the car - and paying for it of course.