By Rick Lovett
May 24, 2021
From Frosted Blueberry to Brown Sugar Cinnamon, you’ve probably had your fair share of Pop-Tarts flavors. Little did you know that all those bites were leading up to this moment: Your chance to guess Pop-Tarts Mister E, the mystery-flavored pastries from Kellogg’s.
Mister E is the brand’s world-class investigator and title character on the box. There’s a whole behind the new mystery flavor to get us all in a detective mindset. “A masked culprit popped into the Pop-Tarts factory and created a mysterious, delicious new flavor. Don’t worry, Mister E is on the case. And what’s a mystery without some sleuthing and a little friendly competition? Pop-Tarts is inviting fans to join Mister E by sharing their best flavor guesses for a chance to win prizes,” a press release details.