By: Ryan Borba
Gareth Cattermole/Getty Images for dcp
Dua LipaDua Lipa, pictured at the American Music Awards Nov. 22, is the latest major start to do a high-profile PPV concert. Although the proliferation of the national (and worldwide) tour has led some to question the influence of the music agent for the last couple decades, still the business has thrived with bigger grosses, creative packaging, artist-curated festivals and ever-growing branding divisions at the major and boutique agencies alike.
However, likely nothing could have prepared anyone for what 2020 would bring, with the idea of next to zero ticketed live appearances taking place for the better part of a year. The impact of COVID on a business that relies on volume of shows and commissions on appearances can not be overstated.