PMFTC expects more smokers to abandon cigarettes through latest IQOS technology • BMPlus

The Philippine affiliate of Philip Morris International (PMI) expects more adult smokers in the Philippines to abandon cigarettes with help from the latest version of its IQOS device. PMFC is launching on October 3 in the Philippines IQOS ILUMA—the latest generation of IQOS device, to provide adult Filipino smokers better alternatives to continued smoking. The

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