PLASA and ABTT join forces for 2021 event
UK - PLASA, the association for the live entertainment technology industry, and the ABTT (Association of British Theatre Technicians) have announced a collaboration that will bring the 2021 editions of both the PLASA Show and the ABTT Theatre Show under one roof from 5-7 September at Olympia London.
For 2021 only, this partnership between the two established associations aims to reduce pressure on the exhibition calendar as the industry’s eco-system recovers from the impacts of the pandemic and will bring the broad sector together for one landmark event.
As previously planned for 2020, PLASA Show 2021 – for this year with the ABTT Theatre Show – will debut at Olympia’s largest hall, the Grand. The ABTT Theatre Show will run in its own defined space, retaining its own unique identity, and celebrating the ABTT’s 60th anniversary. The more spacious hall will also make room for more inspiring stands, more show features, and perhaps most importantly, extra aisle width for visitors to move around freely.