JEDDAH: Plant-based snack food startup Freakin’ Healthy, which was established in 2018 by Saudi-born Lebanese-Canadian entrepreneur Roy Koyess, plans to quadruple the number of stores it serves in the Kingdom by the end of this year.
Koyess came up with the Freakin’ Healthy concept in 2017, and it was launched in Dubai the following year.
Containing no wheat, dairy, refined cane sugar, gluten, preservatives, artificial colors, flavoring or soy, the brand has been distributing 10 product lines to around 250 locations in Saudi Arabia, including supermarkets, gyms and cinemas.
By the end of the first quarter of 2021, the company is on target to distribute 20 products lines in the Kingdom, with the aim of reaching 30 by the end of the year.