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April 21, 2021
Pizza lovers will be able to satisfy their pizza craving much faster once California-based Pizza Factory Express opens its quick-service format.
Rubber and Road Creative, the company's express model design agency unveiled the renderings showing a much smaller footprint, starting at 1,000 square feet. The renderings also highlight a sleek design with warm color palette and less furniture than the traditional restaurant has. The express model will also have an added level of transparency that allows guests an inside look at the menu items being made fresh daily.
"Efficiency, convenience and quality are foundational to Pizza Factory, and we led with these business drivers in mind when building the Express blueprint," Mary Jane Riva, Pizza Factory CEO said in a company press release. "The Express debut is such a significant milestone for our development goals, as the format alone allows for Pizza Factory to grow into new communities and untraditional spaces. We're confident the model will support the advanced delivery and carryout operations we already have in place, while providing new ways for our guests to enjoy a diverse menu of fresh food."