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Pittsburgh Port Authority Hopes to Lure Back Riders
The city will begin its $230,000 campaign to try and increase public transit ridership, which dropped 80 percent in March 2020 and is still 60 percent below pre-pandemic levels.
July 14, 2021 •
(TNS) — Pittsburgh's Port Authority will spend $230,000 to try to convince people it's safe to ride public transit and to remind them to check for any changes if they haven't ridden in a while.
After the fluid nature of the pandemic delayed a campaign that had been scheduled to begin last fall, the agency began a series of ads Tuesday to lure riders back to its system. Ridership initially dropped about 80 percent below previous levels when the pandemic began in March 2020 and remains about 60 percent below.