Pictured: The brand-new £2.3million Gruffalo attraction that's coming to Blackpool's seafront in May

The Blackpool attraction, called The Gruffalo & Friends Clubhouse, invites visitors to 'burst through the pages of some of their favourite stories and into a magical 3D world'.

Related Keywords

Chessington ,Kingston Upon Thames ,United Kingdom ,London ,City Of ,Alex Sanson ,Warwick Castle ,Kate Shane ,Axel Scheffler ,Julia Donaldson ,Lynn Williams ,Deutsche Post ,Royal Mail ,Zog Dragon School ,Leader Of Blackpool Council ,Blackpool Council ,Friends Clubhouse ,Princess Pearl ,Dragon School Challenge ,Merlin Entertainments ,Magic Light ,Sea Life ,Blackpool Tower ,Peter Rabbit ,Regional Director ,Senior Brand Manager ,Magic Light Pictures ,Dailymail ,Travel ,