Philips hands Omnicom US$300m global marketing account, APAC duties hub based in SG
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Royal Philips has selected Omnicom Group as its global marketing and communications partner for global integrated creative, media and communications. The account is reported to be worth US$300 million and comes following a review that began in January this year with incumbents Dentsu and WPP, along with MDC Partners.
Philips will work with a bespoke Omnicom team assembled, led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications, alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum already have a 10-year long relationship with Philips, and this marks the expansion of that relationship into the broader Omnicom Group.