Pharrell Williams’ new boutique hotel brings ‘Goodtime’ to South Beach
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“This is fruition,” the creative entrepreneur said. “This is The Goodtime Hotel.”
Pharrell and Miami’s David Grutman, who partnered to open Swan Miami in the Design District, are preparing to open a seven-story boutique hotel in South Beach. The modern structure dominates a block of Washington Avenue.
“We wanted to give our guests an opportunity to really have a community building where they could sleep, relax, recharge,” said Grutman, who co-owns several local restaurants and nightclubs including LIV at Fontainebleau and Story.
Architect Morris Adjmi designed the distinct 266-room hotel’s ivory Z-shaped building. He worked with Imperial Companies real estate developers Michael D. Fascitelli and Eric Birnbaum to extend it from 6th to 7th streets.