Data loss prevention (DLP) has emerged as a foundational strategy for businesses looking to prevent workers from inadvertently (or advertently) sharing sensitive data outside the confines of the company network. At its core, DLP is about solving the "people problem" -- humans are often at the center of security lapses, whether it's through sharing a confidential document with outsiders or pasting database access tokens into a public GitHub repository. Presenting onstage today as part of the Startup Battlefield at TechCrunch Disrupt, CEO Ian Garrett showcased Phalanx’s technology and laid out the company's mission at a time when companies might prefer a more "human-friendly" solution to stop their data seeping into the public domain.