P&G's Secret brand introduces clinical-level sweat and odor protection with skin conditioners and a soft-touch applicator in its DERMA+ Antiperspirant. The antiperspirant is available in different formulas such as Cooling, Fragrance-free, Nourishing and Even Toning.
Secret DERMA+ Antiperspirant features ProVitamin B5 (INCI: Panthenol) and DERMA-Shield (INCI: Not Provided), a combination of skin conditioning ingredients. Filled in a squeezable tube, the antiperspirant conditions the skin to help prevent visible signs of underarm shave irritation such as redness, bumps, dry skin, nicks and discoloration, for healthier and smoother underarm skin.
According to the company, this formula has been "in the making" for a decade and was designed in response to women experiencing noticeable underarm shave irritation, as reported by research firm Fractal. This company noted that 60% of women want skin care benefits in their antiperspirant and deodorant products. Reports such as these and other consumer research drove Secret's ambition to create underarm care by combining sweat and odor protection with skin-friendly ingredients such as coconut oil, aloe and vitamin C.