Petlas Tire Corporation is welcoming visitors “to explore the latest advancements in tyre technology” at the Turkish tyremaker’s The Tire Cologne stand at Stand C18-D19, Hall 07.1 where the company is its two brands and “a wide range of products”. A highlight at this year’s event is the Tire Cologne debut of the new Peaklander M/T SUV pattern. Engineered for superior traction, durability, and resilience, the Peaklander M/T aims to “transform the off-road driving experience for enthusiasts across the globe”.