Peta + Jain builds on social hype
By Imogen Bailey | 26 July 2021
Accessories label Peta + Jain has unveiled its new collection, Unapologetic.
Following the success of the Off Duty collection, the Unapologetic collection offers a new selection of bags including crossbodies, 90s-inspired shoulder bags, and backpacks, building on the hype surrounding the brand.
The new range has hit the ground running, with hairstylist Jen Atkin wearing brand's Danni style in recent Instagram and TikTok posts, generating 23,072 likes on Instagram and 6805 views on TikTok.
"The collection features minimalist designs, quilting and chunky chain straps to add an edge to any outfit," the brand said in a statement.