18:36 | Lima, May. 27.
Foreign Trade and Tourism Minister Claudia Cornejo affirmed that the Marca Peru (Peru Brand) has been a fundamental tool to promote the country as a relevant tourist destination around the world.
"In addition, it has allowed us to secure exports of our products, as well as to attract investments that have been important for the economic development of Peru," she explained.
The event was held within the framework of the Andean Community (CAN) member countries' decision to approve Decision No. 876 on a "Common Regime for Country Brands."
By approving this decision, member states of this economic bloc will protect their country brand, through a free and simplified procedure, thus preventing its unauthorized use by third parties in territories where the brand is protected.