A SCOTTISH watch company has revealed it is to start accepting cryptocurrency as payment for its timepieces.
Perthshire-based Marloe Watch Company says consumers can now purchase any of its mechanical watches with Bitcoin, Ethereum and LiteCoin. The move comes shortly after Elon Musk announced that people could buy Tesla cars using Bitcoin, which lifted the value of the cryptocurrency to a record high last month.
In a statement outlining the move, Marloe noted that it had been an early adopter of alternative finance models, having crowd-funded the launch of its first product in 2016. The business raised nearly £180,000 from the drive, eclipsing its £30,000 target, and has now launched six collections.