By Daniel Selwood2020-12-18T00:01:00+00:00
Source: Unsplash
The 2021 World Beard & Moustache Championships have been postponed until 2023. That’s a shame, because next year could have seen a strong showing from the UK. It’s currently a nation of hirsute faces. The pandemic is why.
While men’s pre-virus attitude to being clean shaven was pretty lax, lockdown greatly strengthened that indifference – and hurt the shave market as a result, notes Ben Hanson, senior analyst at Nielsen.
“With Covid-19 shutting down offices and reducing time spent out of home, the male grooming category saw a significant and immediate impact,” he says.