Dive Brief:
PepsiCo is launching Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients, the CPG giant said in a statement.
The beverage comes in two varieties: Blueberry Pomegranate and Black Cherry Citrus with 200 milligrams of panax ginseng to help support mental stamina; and Blackberry Passionfruit and Strawberry Rose with 200 milligrams of L-theanine to aid in relaxation. Soulboost will first be sold on Amazon and then roll out to retailers in the coming months.
As consumption of soda and other sugary drinks has declined, beverage manufacturers such as PepsiCo and Coca-Cola have expanded into other beverages like tea, sports drinks and carbonated water.