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What’s in a name? A lot, especially when you want a drink that tastes better than OK to maximise the flavour of food. That’s the playfully provocative premise of a new campaign for Pepsi Max via Special.


The ‘Tastes OK’ campaign, is the latest iteration of the established Pepsi Max ‘Tastes Bet

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Australia ,Nils Eberhardt ,Vandita Pandey ,Simon Gibson ,Pepsico ,Says Vandita Pandey ,Pepsi Max ,Special Group ,Tastes Better ,

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