Pepsi Max challenges Australia's cola habits on International Burger Day in 'Tastes Better' campaign via Special Australia – Campaign Brief

PepsiCo, in partnership with Special Australia, literally took its message “(food) tastes better with Pepsi Max” to every major burger mecca on International Burger Day (28 May), to challenge Australia’s ‘default cola’ order with food. Because burgers deserve better.


The campaign launch, leani

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