A new survey by PwC identified an exponential increase in the asset and wealth management industry’s desire for environmental, social, and governance–oriented (ESG) investments: in the United States alone, assets under management are projected to double from $4.5 trillion in 2021 to $10.5 trillion in 2026. At the same time, asset managers report being challenged to create enough new funds to keep up with the demand, giving an edge to real estate firms with strong sustainability programs.