January 26, 2021
The old saying “an apple a day” still rings true today when a healthy diet is so important for cancer prevention. Honeybear Brands, grower, packer and shipper of Pazazz brand apples, is partnering with the American Institute for Cancer Research (AICR) for an engaging social media campaign allowing consumers to raise money for cancer research while challenging each other to eat like a superhero.
The Cancer Cruncher Challenge kicks off in February for National Cancer Prevention Month. Consumers are encouraged to upload their photo to the Pazazz superhero filter online and Honeybear Brands donates $1 to AICR. Consumers can text PAZ to 797979 to launch the challenge and generate the $1 donation.