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More than eight in ten parents (82%) want services accessible in the UK to display age ratings that reflect the UK nations’ sensitivities and values, and nine in ten (90%) think that streaming services should display the same age ratings as cinema and DVD
Parents are concerned (54%) and angry (21%) at the prospect of streaming services using non-UK ratings
Parents are confused by generic labels such as ‘guidance’ or ‘caution’ on subscription streaming services, and unable to identify which ages content labelled with these ratings is suitable for
BBFC calling on streaming services to carry UK age ratings, and are ready and willing to work with platforms