Desai suffered a severe head injury in a freak accident while on a morning walk near his residence. He was admitted to a private hospital and underwent surgery, but ultimately succumbed to multiple health complications. Parag Desai was a fourth-generation entrepreneur and played a key role in the growth and success of the company, which has a turnover of over Rs 2,000 crore and exports to 60 countries. He joined the business in 1995, when the company's worth was less than Rs 100 crore.