Pandora, world's largest jewelry marker, will no longer use mined diamonds
By Sophie Lewis
How 21st-century diamonds are born
For Pandora, laboratory-made diamonds are forever. The world's largest jewelry maker announced Tuesday that it will no longer use mined diamonds — a decision, it said, that stemmed partially from consumer demand.
Pandora Group, based in Copenhagen, said Tuesday that it is launching its first collection exclusively created with diamonds manufactured in labs. It said the move aims to make the company's jewelry more affordable, accessible and sustainable.
The collection is launching first in the United Kingdom, and is expected to expand globally in 2022.