Pandemic fuels rise of non-bank lenders
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By Emily Chantiri
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Web traffic at customer-owned and community focused lenders ramped up to new highs as the coronavirus pandemic rolled across the nation last year.
The banking sector saw a 10 per cent overall increase in web traffic during 2020.
The pandemic resulted in people having more time to shop around online for the best loan deals.
Credit:Dreamstime/TNS
However, just one of the big-four banks â Westpac â appeared in the top-10 fastest growing brands in the category, securing eighth spot, with its traffic increasing 28 per cent, according to a report by web traffic intelligence company SimilarWeb.