Description
Despite the fact that more than several people visit the City of Sciences area - comprising the Hemisferic (IMAX cinema), Science Museum and Oceanogràfic (one of the largest aquariums in Europe) annually, the Les Arts programme is still unknown to many Valencian citizens and visitors.
Although the Les Arts building is seen as one of the most iconic architectural symbols of Valencia, its high quality and varied programming – which is on a par with the great European opera houses and theatres – doesn’t have the level of recognition it deserves. Serviceplan Spain developed a campaign that will give more exposure to Les Arts and its unparalleled cultural program, by bringing people closer to the content of the space itself. So the Emociónate en Les Arts campaign was conceived in order to communicate the wide variety of performing arts and cultural offerings available to people at Les Arts, and was also composed with conventional offline and digital ads and actions.