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For most folks, buying a car is a major decision, with a long list of factors to weigh before pulling the trigger. Now, according to one study, paint color plays a key role in vehicle purchasing decisions.
Per the findings in a recent study from automotive paint and finish company Axalta, a vehicle’s paint color was a key factor in 88 percent of vehicle purchasing decisions. The findings were released as part of the company’s recent Automotive Color Preferences 2021 Consumer Survey, which collected survey responses from over 4,000 individuals between the ages of 25 and 60 from the U.S., China, Germany, and Mexico.