P&G launches iLab 2021 in partnership with the Singapore EDB
iLab 2021 will see P&G collaborate and nurture start-ups from across the region to create solutions that will define the future of advertising, retail, and supply chain
SINGAPORE, May 4. /PRNewswire/ Procter & Gamble (NYSE:PG), in partnership with the Singapore Economic Development Board (EDB), today launched iLab 2021, a 3-day virtual innovation festival. The festival will see start-ups from Singapore and across the region come together to collaborate with P&G and develop innovations that can overcome real-world challenges faced in the areas of advertising, retail, and supply chain.
Held at P&G's i-Singapore Digital Omni-Channel Center (i-SiDOC), iLab's launch ceremony was graced by Guest-of-Honor, Mr. Heng Swee Keat, Deputy Prime Minister, Coordinating Minister of Economic Policies and Minister for Finance, Singapore along with Mr. Rafik Mansour, Chargé d'Affaires, a.i. U.S. Embassy in Singapore, Mr. Ted Tan, Deputy CEO, Enterprise Singapore and Ms. Cindy Koh, Executive Vice President, Singapore Economic Development Board.