Over 50% of marketers set to increase influencer marketing spends in 2021
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Synopsis
As pere a latest report from ClanConnect.ai, the Indian AI-driven influencer marketing platform, 78% of marketing leaders leveraged influencer marketing in 2020, while a little over 13% of them initiated influencer activity for the first time in 2020.
As influencer marketing has assumed a mainstream stature, 58.70% of CMOs are allocating separate budgets for influencer activities in their 2021 marketing plans.
Influencer activity growing exponentially in India as brands are looking at solidifying their online presence during the COVID-19 outbreak.
As pere a latest report from ClanConnect.ai, the Indian AI-driven influencer marketing platform, 78% of marketing leaders leveraged influencer marketing in 2020, while a little over 13% of them initiated influencer activity for the first time in 2020.