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NEW YORK, June 2, 2021 /PRNewswire/ --
Applicaster, a leading technology provider for simplifying the creation, delivery and management of OTT video applications, in its latest industry report, has revealed that 84% of media executives expect streaming to grow in 2021, with nearly half of those budgeting for more than 50% growth this quarter alone. In addition, a surprising three-quarters of respondents plan to change their monetization model this year, or are considering making a change.
The new report from Applicaster, titled
"The State of OTT Revenue 2021", features insights from nearly 100 streaming executive decision-makers in broadcasting, direct-to-consumer video brands, and multichannel aggregators.