The launch will expand its contemporary jewellery line for young women
03 Mar, 2021 - 11:58 AM IST | By indiantelevision.com Team
NEW DELHI: Diamond jewellery brand Orra has added a new category to its brand portfolio, targeted at millennials, by introducing its Desired collection. The launch aims to further expand their contemporary jewellery line for the growing base of young women consumers. The new jewellery line is promoted by actor Disha Patani, Orra’s first brand ambassador.
“Orra has witnessed a committed consumer base during the lockdown and forecasts a positive topline growth in 2021 with a focus on the rising young consumer segment. The Desired collection is designed to appeal to the fashion-conscious, modern women who think of jewellery as a fashion statement with an extension of their personality. The edgy and versatile jewellery collection is crafted in rose gold and diamonds with over 100 styles available. The collection is set in 14 karat gold with the introduction of earrings and rings, being the first for Orra in this product category,” the brand said in a statement.