Orlando's East End Market turns 10

There were many words John Rife used to describe his intent upon founding East End Market, which opened its doors in Orlando’s Audubon Park Garden District on Nov. 1, 2013, but interestingly, “incubator” was not one of them. “There’s secret sauce in small entrepreneurship and in cultivating the neighborhood feel we’ve lost over the years,” Rife said on the day the market opened. He believed ...

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