Wednesday, May 12, 2021
What's the Matter with Drizly? It's Telling Consumers Wines are Organically Grown When They're NOT
Featuring some Nielsen stats, and quotes from an all organic/biodynamic importer, it tells readers, "By exploring data from across the Drizly platform, including the category’s top brands, retailers can tap into natural, organic, and biodynamic wine trends to maximize sales in the years to come."
But guess what. Most of the rest of the article goes on to quote "data" that is wrong AT LEAST 80 PERCENT OF THE TIME.
First of all, the "data" makes the elementary mistake of thinking that brands are organic. If a producer has an organically grown wine, then aren't all of their other wines also organically grown?