Mike Rutherford points out how big car makers could learn plenty from smaller firms
7 Mar 2021
Isn't it time we acknowledged, celebrated and rewarded the little guys who’ve been showing the corporate giants how things can and should be done in an automotive industry that’s changing by the day?
Big firms and their sharp-suited CEOs trying (and usually failing) to stage lavish, over-rehearsed productions via the internet too often fall flat. But, Gordon Murray virtually and casually unveiling his new car was a masterclass of understated cool, insight, emotion and entertainment from the bloke who is to the car world what David Attenborough is to Planet Earth.