Why is water a key attraction?
Founder Larry Elliston is worth something like $100 billion so, naturally, one of his favorite hobbies is racing his $200 million luxury yacht Rising Sun.
He wasn't available for an interview about this but company officials indicated he's a fan of waterways in general.
It's no coincidence that the Austin campus was built on a lake and the matching Nashville offices will be on the Cumberland River.
Early design plans indicate water features will be integrated throughout the $1.2 billion development on the east bank of the river in a now-industrial area.
The parks and water features will be open to the public.