Opinion: The UFC's Bold Bet on its Fans

Blind allegiance to a brand name has a negative impact on the fighters who risk life and limb to entertain the masses, writes Lev Pisarsky.

Related Keywords

Israel ,Gilbert Burns ,Alexander Volkanovski ,Colby Covington Jorge Masvidal ,Cynthia Calvillo ,Jason Jackson ,Michael Page ,Stephen Thompson ,Adesanya Anderson Silva ,Belal Muhammad ,Logan Storley ,Patricio Freire ,Amanda Nunes ,Michael Chandler ,Carlos Felipe ,Geoff Neal ,Max Holloway ,Khamzat Chimaev ,Valentina Shevchenko ,Jessica Eye ,Nate Diaz ,Lando Vannata Marcos Mariano ,Douglas Lima ,Kamaru Usman ,Jimmy Crute ,Dana White ,Yaroslav Amosov ,Espn ,Ultimate Fighting Championship ,Israel Adesanya Anderson Silva ,Lando Vannata Marcos ,Leon Edwards ,