The Jaguar XJ was already undergoing testing before it was canceled
Telling the world that the EV XJ was dead, at the same time as announcing that the Jaguar brand would become all-electric by 2025, may have seemed odd. But the justification was that the new XJ was underwhelming, indicating that it would have been a dud in light of the competition.
With cars like the Audi e-tron GT already launched and the new Mercedes‘ EQS with its all-expansive hyperscreen around the corner, the XJ would have had to be top of its game. The reality was far from it.
Automotive News Europe reported that JLR Chief Financial Officer, Adrian Mardell said that “[The XJ] will not be ahead of the tech curve. It wouldn’t have that modern luxury, that future Jaguar vision, that drop-dead aspiration that we need to make this brand work.”