Opinion: Is Everyone with a Scissors a Hairdresser?
April 30, 2021
Pictured: Tim Healy is founder and managing director of the market research company Mercator.
Continuing our series of articles about market research, in association with AIMRO, Tim Healy says hairdressers and market researchers have a lot in common.
Sometimes researchers are asked by clients to describe the big changes that are happening in the world; the things that are re-shaping how we live and think today, and which in turn might affect their marketing strategies.
One of the more obvious changes is that we now live in an ‘everyone can do everything’ world. Anyone with a phone is a photographer, everyone on social media is an influencer and everyone on Reddit is the next Warren Buffett. And, during the pandemic at least, anyone with a scissors is a hairdresser.