Opinion: Be brave farmers. People are genuinely interested in what you do
27 Jan, 2021 12:00 AM
5 minutes to read
The Country
Opinion: Urban Kiwis are interested in farming - they just need somewhere to see it in action. With that in mind, Daniel Eb, the man behind Open Farms, is encouraging farmers to be brave, open up their gates, and make farming relevant again.
In the very first Open Farms market research panel, a Kiwi mum told us something that stuck.
"I need to take my kids back to the source."
She was talking about a sense of loss of the natural way of life. A yearning for realness, to get some dirt under the fingernails and reconnect with the places where nature and people meet – our farms.