As more consumers turned to online grocery shopping ahead of Thanksgiving, cumulative sales topped $8.1 billion.
Author: Talk Business & Politics
Updated: 11:40 AM CST December 10, 2020
FAYETTEVILLE, Ark. — As more consumers turned to online grocery shopping ahead of Thanksgiving, cumulative sales topped $8.1 billion, according to a shopping survey conducted by Mercatus and Bricks Meet Click.
The survey found that 60.1 million U.S. households placed, on average, 2.8 orders in November. Active delivery and pickup shoppers also reported a record-high repeat intent rate of 83%. The repeat use metric is up 40% since the pandemic began in March.
“Concerns about contracting the virus, stay-at-home orders, or retail restrictions motivated many to try a service within the last nine months, and now a significant share of those households considers online shopping a desirable alternative to an in-store trip. This presents opportunities as well as threats to established business models and practices,” said David Bishop, partner at Brick Meets Click.