OnePlus marks its seventh anniversary on December 17. Earlier in 2020, OnePlus announced its revamped business strategy of further expanding its premium, accessible and connected ecosystem for OnePlus users in India, which allows it to offer a superior technology experience to a wide user base across varying price points. In line with that, the brand launched a new premium line of OnePlus smart TVs starting at INR 14,999. OnePlus also launched a new product line – OnePlus Nord – which starts at INR 24,999. The brand also expanded its audio product offerings with the launch of OnePlus Bullets Wireless Z and the OnePlus Buds Z, driven by the vision of strengthening its connected ecosystem portfolio.