OnePlus 9 Series Review: Approaching Perfection
With its OnePlus 9 Series handsets, OnePlus has finally vaulted into the upper echelon of premium smartphones alongside Apple and Samsung. To do so, the firm received a much-needed assist from Hasselblad.
But before diving into the review, I would like to take a step back and quickly examine how OnePlus and its “Never Settle” mantra have changed in recent years.
With its earliest handsets, OnePlus was about value above all else: It provided flagship-level components with its own unique software customizations and optimizations via a single handset each year and a price that deeply undercut the most popular premium smartphones of the day. But this strategy shifted over time. First, OnePlus began offering a second “T” model each year, offering a refinement over the previous release. And then OnePlus began offering three or more models each year, usually with Pro, non-Pro, and T models.