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The founders of cult beauty brand Omorovicza harnessed the healing powers of Budapest’s thermal springs into its skincare offerings. We sit down with Margaret and Stephen de Heinrich de Omorovicza to find out how they did it.
Sitting atop a network of thermal springs, Hungary is home to more than 1,000 curative thermal bath sites. Budapest alone has 125 of them, so it’s little wonder that taking the waters is a favourite pastime among locals and visitors alike.
The baths aren’t just places to relax in. Here, the Earth’s crust is thinner, so the thermal water that bubbles up to the surface absorbs beneficial minerals, such as magnesium and potassium, much more effectively. The locals swear by its healing powers – and they would know. Their ancestors have been coming to the baths for at least 2,000 years.