Olympics is the best place to market yourself and Adidas has identified new sports

Its CEO says it's stupid to be focusing only on the four or five biggest sports

Related Keywords

Paris ,France General ,France ,Herzogenaurach ,Bayern ,Germany ,Jamaica ,Japan ,Brazil ,China ,Poland ,Tokyo ,Polish ,Chinese ,Japanese ,French ,Brazilian ,Qi Xiangyu ,Kanye West ,Boris Radondy ,Kerryn Foster ,Richard Teyssier ,Liu Qingyi ,Bjorn Gulden ,Usain Bolt ,Kieran Reilly ,Jamaica Olympic Association ,Reuters ,Olympic Committee ,Adidas ,Olympics ,Brazilian Skateboarding Federation ,Paris Olympics ,Polish Olympic Committee ,New Sports ,Breaking ,Climbing ,Skateboarding ,Mx ,Uma ,Bike ,Eezy Shoe Line ,Iu Qingyi Sportswear Sales ,