Olympics Global Sponsor: Olympics brings on its first beer brand as a global sponsor - Budweiser's AB InBev, ET BrandEquity

Olympics Global Sponsor: The deal was announced Friday by the IOC and AB InBev - the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo - for the next three Summer and Winter Games. The Paris Olympics open on July 26, and the deal also includes the 2026 Winter Games in northern Italy, then - the likely prize asset - the Los Angeles Olympics in 2028.

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