Olympic rights holders pledge copyright clampdown
By SHI FUTIAN |
China Daily |
Updated: 2021-07-08 09:02
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China's broadcast rights holders for the Tokyo Olympics have warned they are upping their game in the fight against copyright infringement ahead of an expected surge in illegal activity during the Games.
China Media Group announced Tencent as its strategic video partner for Tokyo 2020 and the 2022 Beijing Winter Olympics during a media conference in Beijing on Tuesday, when Tencent also vowed to help CMG strengthen copyright protection and take "decisive" legal action against rights infringers.
"The Olympics attract the attention from across the globe with huge influence and market value. However, with the development of digital and internet technology, especially the boom in short video clips online, we are facing unprecedented challenges in regard to rights infringement," said Yan Bo, the deputy director of China Media Group's copyright operation.